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When using end-to-end or end-to-end with wire solderless connectors, you must separate the 3M tape backing from the COB LED strip at the copper connection points where the strip ends or has been cut. Insert an end of the LED strip lights as far as possible into each side of the connector where you will see the copper connection points align with the silver "teeth" of the clip. Once both sides have strips in them, use long-nosed pliers (or a similar tool) to gently clamp down the raised silver tabs of the clip where you will then hear and feel the clip teeth push through the strip.
When using end-to-power style solderless connectors, follow the same instructions as above. Separate the 3M tape backing from 24V LED lights at the copper connector points where the strip ends or has been cut. Insert the LED strip light end into the clip side and align the copper connection points with the teeth of the clip. Clamp down the raised silver tabs until you hear a snap and that will secure the connection.
*NOTE: These solderless connectors are meant for one-time use so when setting your connections, be sure to have both strips properly fitted into the clips before clamping down as the mechanism is not able to be reversed.